User Experience

Ipsos helps clients design transformative experiences by keeping users at the heart of the design process. In a world of market-disrupting technologies and ever-changing expectations, people want frictionless, sophisticated, and secure experiences, coordinated seamlessly across physical and digital touchpoints.

A user experience (UX) comprises everything a person experiences and feels before, during, and after using a product, system or service. You can’t create a great UX without involving real users.

From discovery of needs, pain points and motivations through design and implementation, Ipsos brings users and stakeholders together to uncover opportunities that help our clients create great experiences.

Giving customers a voice through user centered design provides tremendous value. Creating experiences that work well the first time increases satisfaction, decreases support costs, and reduces costly development cycles.

We work closely with our clients to understand their business needs and apply our expertise to formulate an approach that is the right fit. With access to a global network of UX professionals, some of them in the fastest growing markets in the world, you can be sure to get the best of global reach with local executional expertise. Ipsos UX is also ISO 9001:2015 certified.

Ipsos has a multitude of approaches and techniques to uncover insights that drive optimum user experiences. Some of our more common approaches include, but are not limited to:

Discovery & ideation

• Sprints to generate ideas
• Workshops to plan a roadmap
• Iterative refinement and validation

Iterative design & evaluation

• Formative usability testing to optimize designs
• Insights workshops to identify immediate improvements
• Co-creation to seed future innovation

User research & design

• Interaction design, info architecture, visual design, design thinking
• Human factors & HMI
• Expert reviews, UX strategy, UX score

Advanced Research Methods

• Behavior measurement (eye tracking, VR/AR)
• Bio/neuro measurement

Agile Tools / Techniques

• Rapid prototyping
• RITE testing
• Quick data synthesis

Medical Device Human Factors

• Exploratory research
• Risk analysis
• Instructions for use
• Formative & summative testing

We understand change. We’ve been helping it happen for years.
Years ago, we helped clients create their first ecommerce experiences and mobile apps. Today, we’re helping them create AI-driven chatbots, digital medicines, and multi-sensory interactions.

We live UX, but we’re not just UX people.
We’re a cross-discipline team of experts from diverse education backgrounds, industries, and walks of life. We tap these perspectives to solve just about any UX challenge.

We bring it all together.
Our global team of experts can help you create any type of experience, with any technology, by engaging with users anywhere in the world, in any environment, and at any point in your product lifecycle.