Retail Capabilities

Ipsos offers customised and flexible retail solutions including census, audits and execution projects. These support clients with data, insights, advanced analytics and modelling solutions to help them track and improve their marketing and sales effectiveness.

We provide retail census, on and off premise audits, and retail execution tracking with or without image recognition.

• Census: This determines the number of specific channels in a specified geography.
• On-going Retail Audit of a representative sample brand and SKUs sales information of specific outlets or retailers.
• Retail Execution: Audit of retail and on-premise stores for product availability, positioning and the quality and compliance of merchandising standards.

Our high-quality solutions use the latest technology throughout all our processes, including web-based client dashboards. We are able to offer insights beyond data and to deliver intelligent solutions that reflect changing market realities.