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What the Future

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  • War/Terrorism Survey

    Voices of Ukraine: Documenting Life During Wartime

    In this first installment of Ipsos’ weekly photo-essay series, Ukrainians from all walks of life share their personal experience of living in the middle of a war.
  • Government Survey

    Ipsos Core Political : Presidential Approval Tracker (09/28/2022)

    Americans’ approval of President Joe Biden’s performance in office is at 41% this week as 31% say the economy is this nation’s most important problem in this week’s Ipsos Core Political.
  • Foresight Survey

    Spending

    The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
  • Foresight Publication

    How businesses can support a resilient economy

    Former Federal Reserve and White House economist Claudia Sahm explains how businesses can help policymakers build a healthier economy.
  • Foresight Publication

    Why creators are key to making e-commerce human

    Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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