Insights Hub

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  Society Survey

  Ipsos Data Drops: How the loss of tax credits could affect electric vehicle adoption

  Half of Americans don’t know that EV tax credits are set to expire in September, according to Ipsos data. Automakers must adjust their pricing and messaging, quickly, for a chance at growth.

  09.12.25
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  Society Survey

  Digital Healthcare Navigation Faces Awareness and Accuracy Hurdles.

  One in three healthcare provider directory users surveyed (33%) report they have encountered outdated or incorrect information.

  09.11.25
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  Polling Survey

  Traditional expectations around retirement may be weakening

  Findings of an Ipsos poll conducted on behalf of Thrivent Financial

  09.10.25
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  Society Publication

  Bridging the AI Divide: Insights to Activate

  Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.

  09.09.25
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  Brands Publication

  The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work

  A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.

  09.09.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Publication

  Strategic Partnership: Innovation, Inclusion & Insights

  Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.

  09.05.25
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  Consumer Behavior Survey

  More workers are back in the office, at least sometimes

  The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker

  09.02.25
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  Politics Survey

  Latest U.S. opinion polls [2024/2025]

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  08.31.25
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  Polling Survey

  20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness

  New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today

  08.28.25
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  Society Survey

  Ipsos Core Political Survey: Presidential Approval Tracker August 2025

  According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.

  08.28.25
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  Society Events replay

  [WEBINAR] Ipsos Reputation Council 2025

  Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.

  08.26.25