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  • How AI evaluations will support smarter marketing spending
    Foresight Publication

    How AI evaluations will support smarter marketing spending

    Human evaluation is the gold standard for creative testing, but comes with logistical challenges. AI-powered tools could help brands close that gap, says Ipsos’ Lisa Zielinski.
  • Why advertising will still need human creative directors
    Foresight Publication

    Why advertising will still need human creative directors

    As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.
  • Why understanding and empathy inspire better ads
    Foresight Publication

    Why understanding and empathy inspire better ads

    Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.
  • Future Jobs to Be Done
    Foresight Publication

    Future Jobs to Be Done

    People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.
  • Society Publication

    The issue landscape

    Ipsos takes the nation's pulse on the direction of the country, the most important issues facing Americans, and which political party you trust on key issues

  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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