Our solutions

"" not found

Market Strategy & Understanding

Market Strategy & Understanding
What to Know
Uncover what people say, feel, and do
Consumers & Brands
  • Shopper
Market Strategy & Understanding
Where to Play
Identify and prioritize opportunities
Consumers & Brands
  • Consumers
Market Strategy & Understanding
How to Win
Optimize brand positioning and assets
Consumers & Brands
  • Marketing
  • Environment

Online Communities and Panels

Online Communities and Panels
Communities
Engaging online environments for always-on human insights
Capabilities
  • Communities
Online Communities and Panels
Custom Panel
Robust online proprietary panels for longitudinal research at scale
Capabilities
  • Panels

Innovation

Innovation
Collective Innovation
Innovate with the collective intelligence of Ipsos HI+AI experts and solutions.
Consumers & Brands
  • Innovation
Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimize their appeal.
Consumers & Brands
  • Innovation
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
Innovation
Packaging Research
Evaluate, optimize and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience

Creative Excellence

Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Artificial Intelligence (AI)
Creative Excellence
Creative In-Market
Monitor, evaluate and optimize your campaign performance on-air or post airing.
Consumers & Brands
  • Advertising
  • Market Research
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Advertising
Creative Excellence
Creative Assessment
Assess and maximize creative potential to achieve short- and long-term effects for your brand.
Consumers & Brands
  • Media Measurement
  • Advertising

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Measurement
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success, and plan your activation strategy.
Consumers & Brands
  • Brand Measurement

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Market Research
Ipsos MMA
Unified Marketing Measurement & Optimization | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Analytics
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Marketing

Strategy3

Strategy3
Ipsos Strategy3
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
Consumers & Brands
  • Market Research
  • Marketing
  • Brand Measurement
  • Innovation

Channel Performance

Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Consumer Behavior
Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Mystery Shopping
  • Customer Experience
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimization.
Consumers & Brands
  • Consumer Behavior
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Customer Experience

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Shopper
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Shopper
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Shopper
Simstore
Assortment / Line Optimization
Create a winning product line.
Consumers & Brands
  • Shopper

Public Affairs

Public Affairs
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Citizens
  • Government
  • Public Health
  • Environment
  • Communication
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Market Research
Public Affairs
Research for Thought Leadership & Communications
Research for Thought Leadership & Communications
Citizens
  • Public opinion
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Public opinion
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Syndicated Surveys
  • Market Research
  • Public opinion
Public Affairs
KnowledgePanel
Ensuring accuracy with an industry leading representative random sample, exceptional response rates and coverage
Citizens
  • Panels
Public Affairs
Message Development Research
Building the right message, finding the right audience and using the right messenger.
Citizens
  • Public opinion
  • Communication
  • Methodology
  • Qualitative
Public Affairs
Healthcare and Patient Experience
Elevating the healthcare experience across the industry
Citizens
  • Healthcare
  • Public Health
Public Affairs
Transportation/Ipsos Public Transportation Institute
The Ipsos Public Transportation Institute has conducted research for Public Transportation authorities in Australia, Canada, Germany, Hong Kong, Netherlands, New Zealand, South Africa, the United Kingdom, and the USA.
Citizens
  • Public opinion
Public Affairs
Public Opinion Polling for Public Relations, Communications and the Media
It's not just a poll. It's a platform. For 40 years, we've worked hard to build the Ipsos polling brand to mean accuracy, truth and insight. Because it matters. To us and to our clients who have something
Citizens
  • Public opinion
Public Affairs
Public Service Improvement
Understanding the needs of citizens and customers of public organizations, and creating insight through analytics, to strengthen government programs and to improve efficiency and effectiveness in achieving agency
Citizens
  • Government
  • Public opinion
Public Affairs
Politics & Elections Polling
Few events have a greater impact on the trajectory of nations as elections. Ipsos provides election research and forecasting services to help stakeholders navigate these events.
Citizens
  • Public opinion
Public Affairs
Consumer Assessment of Healthcare Providers and Systems (CAHPS) Surveys
Among the largest providers of CAHPS services for almost 25 years, serving hundreds of organizations on HCAHPS, Home Health CAHPS, Hospice CAHPS, ICH CAHPS, ACO CAHPS, OAS CAHPS, CAHPS 5.0H, CG-CAHPS, and PCMH
Citizens
  • Patients
  • Healthcare
  • Public Health
Public Affairs
Regulatory Affairs Research
The Ipsos Regulatory Affairs Research unit specializes in conducting research for companies that will be submitting survey data to the FDA or another regulatory agency, and/or seeking to publish their findings in peer
Citizens
  • Public opinion
Public Affairs
KnowledgePanel - Omnibus Services
Omnibus Service that Combines High Quality Sampling & Practical Benefits of Online Research
Citizens
  • Public opinion
  • Omnibus

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
  • Brand Image
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement
Corporate Reputation
Global Reputation Center
For business leaders who aspire to better decision-making in reputation, corporate communications and corporate policy development, the Global Reputation Center is the insight industry’s most trusted source of specialist
Citizens
  • Brand Image
Corporate Reputation
Crisis Management Research
Determining the severity of the crisis and testing communications to mitigate and re-build reputation and trust.
Citizens
  • Brand Image
Corporate Reputation
Corporate Social Responsibility and Green Initiatives
CSR programs are integral to an organization's reputation, and to have the maximum impact they must have synergy with the organization's core attributes.
Citizens
  • CSR
Corporate Reputation
Leadership & Organizational Culture
Leadership is the accelerating factor of any successful transformation. Our solutions help design an inspiring and relevant leadership style and then align and empower your managers. Organizations change while culture
Citizens
  • Management
  • Employer

Healthcare

Healthcare
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Analytics
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qualitative
Ipsos UU - Qualitative
Labs
Understand the human behind the data.
Capabilities
  • Market Research
  • Qualitative
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Qualitative

Ipsos Synthesio

Ipsos Synthesio
AI-Enabled Consumer Intelligence Platform
A market-leading SaaS platform for collecting and analyzing billions of digital data points
Capabilities
  • Social Listening
  • Analytics
Ipsos Synthesio
Applied AI & Data Science
Making sense of unstructured data with cutting-edge artificial intelligence-powered algorithms.
Capabilities
  • Social Media
Ipsos Synthesio
Consultancy Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social Media
  • Market Research

Observer

Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Collection
Observer
SampleOnly
SampleOnly service gives you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Data Collection

Ipsos.Digital Platform

Ipsos.Digital Platform
FastFacts
Get fast answers to virtually any business question with Ipsos.Digital’s ad-hoc survey solution  
Capabilities
  • Digital
Ipsos.Digital Platform
Ipsos.Digital Platform
World-class market research in the blink of an eye
Capabilities
  • Market Research

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetizing the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Readership
Understanding reader behavior across publisher media platforms.
Customers & Employees
  • Media Measurement
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Media Measurement
Audience Measurement
eCommerce Unleashed Report
COVID-19 is unleashing eCommerce shopping globally, driving durable change in sentiment, behavior and channel migration.
Customers & Employees
  • Consumers
Audience Measurement
Out of Home Audience Measurement
Understanding and monetizing audiences to Out of Home media.
Customers & Employees
  • Audience Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Advertising
  • Market Research
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Digital
  • Audience Measurement
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Big Data
  • Science
  • Analytics
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Affluent Survey
  • Syndicated Surveys

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetize them.
Customers & Employees
  • Media Measurement

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • EFM
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • Voice of the Customer
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Analytics
Enabling organizations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Customer Relationship
  • Analytics
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Omnibus

Automotive and Mobility Development

Automotive and Mobility Development
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Customers & Employees
  • Quality of Life
  • Market Research
Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Market Research
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Automotive User Experience tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • User Experience
Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Analytics
  • Market Research

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees

Global Science Organization

Global Science Organization
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Science
  • Market Research

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Society