Understanding the perceptions and experience of citizens and customers of public organizations, and creating insight through analytics, to inform changes in policy and to strengthen government programs.
At Ipsos, we are naturally curious about the perceptions and experience of citizens and passionate about helping government agencies meet citizen needs through sound policy decisions. Government agencies are pressured in today’s society under ever-increasing and ever-competing demands – population shifts, changing demographics, politics, public health, the environment, budgets, citizen preferences, and the tension of policy trade-offs on a myriad of other issues – and must balance all of these competing demands to best serve citizens. The collection and continuous flow of data and information is essential for government agencies to make informed decisions and manage that balance.
Our Public Policy Improvement teams design, develop, and implement customized research for our government and public sector clients to provide essential data to help them make better, evidence-based decisions about public policy and programs. We understand and measure citizen behavior and needs, collecting and analyzing citizen data on any topic to provide our clients with insight into public preferences and the Voice of the Citizen.
Building on the results of our analyses and insights, we also provide our public sector clients with guidance advice about policy decisions built on decades of in-depth sector knowledge and topical subject matter expertise, to assist decision-makers across the full range of public policy issues. Our Public Service Improvement teams also provide data-driven assistance with designing, developing, implementing, evaluating, and strengthening government programs and more information can be found here about these related services. In general, we help our clients align regulations, programs, and solutions that align with sound evidence about societal, public, and citizen preferences and needs.
At the heart of our Public Policy Improvement services is an approach centered on behavioral science to understand public preferences and characteristics and the effects of policies and communications efforts on consumers. We apply behavioral science frameworks to unpack the decision-making process and help clients improve their programs. This perspective is also integrated into our world-class data collection and analytic tools, including our KnowledgePanel, online research, online communities and other qualitative research tools, multimode program impact evaluation techniques, neuroscience and biometric tools, and policy analysis and program evaluation methodologies.
- We design and conduct qualitative and quantitative formative research to measure what people know and do, understand how they think about specific topics, and map the processes whereby they make decisions. Our formative research and related analytics provide our clients with new insight about the citizens they serve, leading to informed, data-driven decisions about public policies and communications.
- We use both qualitative and quantitative methods to help our clients test public policies, program changes, and communications messages and materials before they are deployed. For example, we conduct interviews and focus groups on a myriad of different topics to obtain general feedback, using advanced biometrics to track natural responses through eye tracking, galvanic skin response, and other metrics. We also regularly use experimental methods to evaluate the impact of public messages, product labels, and public service announcements on the populations to which they are targeted.
- We evaluate the impact and measure the effectiveness of policies and communications campaigns, using experimental and quasi-experimental methods to assess regulations, product labels, public communications, public advertising campaigns, and other intersections of government agencies and regulation with citizens to determine how effective such things are at affecting public and citizen knowledge, awareness, attitudes, and intended behaviors – all of which provides our clients with valuable data and feedback to adjust public policies on a wide-range of public topics.
Public Health: Ipsos partners with public health agencies and non-profits to measure the knowledge, attitudes, behaviors, and beliefs of the general public and key population subgroups so that policies can be evaluated and public health messaging can be better targeted. We have applied the same types of tools that have allowed us to help clients improve health care delivery in evaluating the impact policies and programmatic changes have had on patient care and provider behavior.
Environment and Energy: Our teams work with leading environmental and energy organizations across the public, private, and not-for-profit sectors. We have a strong track record applying social research, monitoring, and evaluation approaches to understand public preferences regarding conservation, the effectiveness of different tools at changing behaviors, and society and business response to a wide range of environmental, energy, and sustainability issues.
Transportation: Our work with a wide range of clients and partners, large and small, covers all modes of private and public transport. We use market and social research to improve understanding of travel behavior, customer experience, and attitudes towards new policies, new and existing infrastructure, and public spending priorities.
Consumer Finance: Working with government agencies, non-profits, and academics, we have leveraged behavioral science methods and tools as well as leading data collection techniques to understand consumers’ financial behaviors, test marketing efforts and “nudges” aimed at encouraging prudent behaviors, improved the accessibility of consumer information.