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The Economic Pulse of the World - September 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.
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The Economic Pulse of the World - August 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.
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Six principles from behavioural science to make or break innovation in tech and services
Behavioural science provides some great insights into what makes or break the success of innovation in the technology, durables and service sectors.
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Australians Want More Action on Climate Change – Annual Ipsos Climate Change Report
Australians willing to spend taxpayer money on projects to combat climate change.
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New Research Shows Exercise Helps Cancer Patients Thrive
Cancer patients who otherwise would shy away from visiting the gym because of an altered appearance and lack of confidence are thriving as a result of an innovative 12-week exercise program.
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Perils of Perception – Perceptions Are Not Reality: What the World Gets Wrong
Australia the sixth most accurate country on the Ipsos “Index of Ignorance”. Ipsos’ latest “Perils of Perception” survey highlights how wrong the public across 40 countries is about key global issues and features of the population in their country.
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Social Media Marketing - Turning Social Media Data Into Social Intelligence
Social data is now being used to provide side by side insight on product innovation, brand health, digital communications and path to purchase – ensuring new ways companies can further use the volume of social media data readily available.
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Food facts, fiction and fads – How Australia eats, thinks about and shops for food
Ipsos Food CHATs report the most comprehensive study into the actual food attitudes and behaviour of everyday Australians.
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Climate change: Australians believe extreme weather events are already more frequent
More than six in 10 Australians (62%) believe that climate change is already impacting our nation’s environment by causing more extreme droughts and extreme storm events, according to the Ipsos Climate Change Report.
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Client Thought Leadership
Australia Today: A research based whitepaper exploring Australians’ attitudes to social class, lifestyle and retirement conducted by Ipsos for MLC.