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Europeans and Responsible Driving
The 3rd European Survey for Responsible Driving provides a comprehensive picture of how people feel about driving today.
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Ipsos Update - May 2017
Welcome to the May edition of Ipsos Update, our monthly round-up of Ipsos’ research and thinking from around the world.
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Ipsos Update - January / February 2017
Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
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The European Affluent Splurges on Christmas Gifts
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
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Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.