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MEDIApuls - tool for media planning and advertising analysis
At the beginning of 2004, we launched the MEDIApuls project to research media consumption (readership of print media, radio listenership) and monitor advertising in Croatian media. Over the past years, MEDIApuls has become the market standard, used by almost all relevant marketing agencies and media in Croatia.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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What Worries the World?
The everyday concerns of the global population are the focus of one of Ipsos’ flagship global surveys. Each month we ask an online sample of over 18,000 citizens in more than 25 countries1 about the key issues they believe are facing their country, asking them to pick up to three from a diverse array of topics, ranging from unemployment to access to credit.