What keeps Danes up at night? Ipsos’ What Worries Denmark survey diagnoses the biggest social and political problems by asking citizens their opinion on the most worrying issues in the nation. It provides a snapshot of the national mood and serves as a tracker that identifies short or long-term shifts in public feeling.
Globally, Ipsos has ran it’s ‘What Worries the World’ tracking study for over a decade in 28 different markets around the world. By initiating a Danish tracking study from January 2020, we can now see what keeps Danes up at night and how this changes over the months and years, as well as how these worries compare to what other countries are worrying about around the globe.
What Worries Denmark will be updated every month with the most pressing reported concerns of Danish citizens.
The Biggest Worries chart refers to an individual’s perception on the largest/most top-of-mind challenge Denmark is dealing with today.
The Total Worries chart encompasses the biggest worries and the respondents’ other worries combined.
About the study
This study surveys a nationally representative sample of adults aged 18+ across various regions of Denmark, with 1000 interviews conducted per month. Weighting has been employed to balance demographics and ensure that the sample’s composition reflects that of the adult population according to the most recent Danish census data.