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Die einflussreichsten Verbraucher und Wirtschaftsführer der Welt verstehen
Ipsos Global Influentials bietet umsetzbare Einblicke in die Konsum- und Lebensgewohnheiten von vermögenden Privatpersonen und Top-Führungskräften.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Influencer marketing in Germany
As working with influencers is becoming more popular, this paper sets out five steps to successful marketing.