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Data Collection
Our teams have extensive experience conducting quantitative and qualitative research utilizing online, mobile, CATI, CAPI or mixed-mode surveys. We have expertise in face-to-face, telephone and central location interviewing (CLT).
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Early Stage
How to make future vehicle and mobility concepts successful.