Search
-
Energy deficiency in Africa and the rise of solar solutions
Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent. Available data paints a comprehensive picture of the energy situation and the growing role of solar solutions. Grid connectivity rates vary dramatically across African countries, ranging from as low as 2% in South Sudan to 100% in countries like Morocco and Libya.
-
Why businesses should measure channel performance
In an increasingly convergent world in which recent events have accelerated digitalization and adoption of new marketing and distribution channels, brands need to ensure their channel strategies are being implemented consistently and maximized across markets.
-
Businesses Should Embrace Data-driven Innovations to Appeal to the Market
Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.
-
Brands can reap big by effectively engaging online communities
The digital revolution being witnessed across the world has opened unique business opportunities that brands must not fail to take advantage of. Technology and business models are developed every day to help solve challenges such as climate change, food security, pandemics, and economic recession.
-
AI is Revolutionizing Consumer Insights and Business Must Prepare for the Future
Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.
-
Companies Need to Embed CSR Programmes in Sustainability Agenda for Impact
Businesses that embark on CSR programmes always seek to enhance reputation, build customer loyalty, attract talent, strengthen stakeholder relationships, mitigate risks, and contribute to sustainable development. It is the kind of CSR initiative that a brand embraces that defines its image, makes it stand out in the market, and ultimately contributes to business success.
-
Why Businesses Need to Transform, Elevate Insight Functions
It is not easy for businesses to stand out in a saturated market where there are similar services and products competing for consumer attention. Some businesses have, however, managed to launch brands that instantly gain a competitive edge to move ahead in an industry.
-
Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
-
Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.