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2018 RCA Competitions
There is minimal understanding as well as the use of research in Africa despite the critical importance of market research. The subject has remained a mystery to many as they don’t understand what the discipline is all about and the various processes within it and its application. The Research Clubs of Africa (RCA ) is a program that was initiated by Ipsos Limited in 2007 to build high school students’ capacity to undertake on market research, in recognition of the current low understanding and use of research in Africa, despite its importance. The Main focus of RCA is to demystify market and social research at an early age.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos in Kenya and The Research Clubs of Africa
News of the CSR program for Kenyan high school students.