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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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The power of the ESG x Brand collaboration
Opening opportunities to positively shape expectations and drive brand success.
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How AI, sustainability and politics are reshaping the future of manufacturing
From heavy industry to homegrown businesses, manufacturing is part and parcel with modern living. But new innovations and logistical challenges could transform the field — with significant consequences for brands, businesses, institutions, and consumers.