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Wahlen und soziale Medien: Der Kampf gegen Desinformation und Vertrauensprobleme
Da die Zuverlässigkeit von Online-Informationen bei Wahlen von entscheidender Bedeutung ist, haben UNESCO und Ipsos beschlossen, eine Umfrage in 16 Ländern durchzuführen, in denen im Jahr 2024 Parlamentswahlen stattfinden, und spezifische Fragen zu diesem Kontext zu stellen: Haben die Menschen das Gefühl, dass Desinformation bereits Auswirkungen auf die Politik hatte? Leben in ihrem Land? Sind sie besorgt, dass Desinformation Auswirkungen auf die nächste Kampagne haben könnte?
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Die wechselnde Macht des Einflusses
Das dynamische, sich schnell verändernde, verbraucherkontrollierte Umfeld erfordert, dass wir überdenken, wie wir Marken aufbauen, von einem statischen Ansatz zu einer dynamischen, sich entwickelnden Philosophie.
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Ipsos Update – April 2023
Nachhaltigkeit, Glück, Demokratie … Ipsos Update untersucht die neuesten und besten Forschungsergebnisse und Überlegungen zu Schlüsselthemen von Ipsos-Teams auf der ganzen Welt.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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IWD 2022: Women are more likely to perceive institutional bias against them
Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
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One in three men believe feminism does more harm than good
On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Love (and business) unlimited: Valentine's Day has gone global
Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.