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Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
People Counting
Use your data to drive conversions and measure, manage and improve footfall.