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Ipsos iris, Australia’s new digital audience measurement currency, launches today
January 2023 data shows Australians spent on average 107 hours online
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup
Brazil and Germany are most widely expected to be the tournament’s finalists
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Incentives, discounts and other inducements are most supported policies to help tackle climate change in new global study ahead of COP27
Almost half of Australians oppose greater taxes on red meat and dairy products
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Australians towards the back of the peloton when it comes to cycling behaviours and attitudes
Seven in 10 Australians believe cyclists represent a danger to drivers. Just under three in 10 Australians surveyed report having a bicycle for personal use but less than half (45%) would give bicycles priority over cars when it comes to new infrastructure projects
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AFR Ipsos poll on the mark for the 2022 Federal Election
While the final Federal Election results are still to fully emerge, the AFR Ipsos eve-of-election poll correctly indicated that a Labor victory was the more likely outcome. The poll findings were within the margin of error.
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The Australian Financial Review and Ipsos partner for political polling in the lead up to the 2022 Federal Election
The Australian Financial Review is partnering with Ipsos to undertake political polling and focus groups during the campaign period leading up to this year’s Federal Election.
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IAB Australia appoints Ipsos as preferred supplier for digital audience data
Six-month tender process to identify measurement to meet industry’s evolving needs
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Australians overwhelmingly support mandatory COVID-19 vaccine passports
Nation largely backs requiring vaccine certificates to enter Australia and access large venues, but is divided on their use to enter shops, restaurants, and offices