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AFR Ipsos poll on the mark for the 2022 Federal Election
While the final Federal Election results are still to fully emerge, the AFR Ipsos eve-of-election poll correctly indicated that a Labor victory was the more likely outcome. The poll findings were within the margin of error.
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The Australian Financial Review and Ipsos partner for political polling in the lead up to the 2022 Federal Election
The Australian Financial Review is partnering with Ipsos to undertake political polling and focus groups during the campaign period leading up to this year’s Federal Election.
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
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IAB Australia appoints Ipsos as preferred supplier for digital audience data
Six-month tender process to identify measurement to meet industry’s evolving needs
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Australians overwhelmingly support mandatory COVID-19 vaccine passports
Nation largely backs requiring vaccine certificates to enter Australia and access large venues, but is divided on their use to enter shops, restaurants, and offices
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
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OMA appoints lpsos to rebuild MOVE for the digital age
The Outdoor Media Association (OMA) has today announced the appointment of global media measurement experts, lpsos, to update its audience measurement system MOVE
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Black Friday 2020: Time to breathe new life into the long-standing retail event
Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.