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China’s tech driven intelligent connected vehicles for the next decade
New Information and Communication Technologies (ICT) such as Artificial Intelligence (AI), connectivity solutions, 5G and cloud services have been gradually transforming traditional mechanical automobiles into intelligent connected terminals, giving rise to the notion of Intelligent Connected Vehicles (ICV).
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Be bold, be creative, do research!
Strong ideas are essential for advertisers to grab attention and grow powerful brands. This requires making bolder creative choices. They can effectively turn around a category and a brand’s business, yet risks to make a wrong turnvremain.
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The courage and wisdom of creative adventurers
How early communication research enables marketers to make more creative, bolder advertising…faster.
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2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.