Search
-
Ipsos X TORRAS X WGSN 2023 Mobile phone case consumption trend and insights
Ipsos teamed up with TORRAS, an innovator in the mobile phone case industry, and WGSN, an expert in trend forecasting, to gain in-depth insights into the current usage scenarios, development history and current situation, and possible future development trends of mobile phone cases.
-
The Age of the Algorithm
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
-
Digital Advertising's Perverse Incentives
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.
-
Opportunities And Challenges In China's Automotive Industry
Chinese consumers are expected to play an increasingly important role in the development of the economy as China rebalances from an export driven to a domestic consumption driven model.