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Under epidemic young gen china
The COVID-19 epidemic is the first major crisis which the generation born in the 1990s and 2000s will have truly experienced. This report looks at how they have responded to the epidemic and whether their future behaviours/attitudes will change.
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The courage and wisdom of creative adventurers
How early communication research enables marketers to make more creative, bolder advertising…faster.
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The Age of the Algorithm
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.
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Digital Advertising's Perverse Incentives
This article explains how selecting the wrong metrics in digital advertising can lead to 'perverse incentives.' To succeed, marketers need to know the metrics that matter.