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Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Ipsos × Landleaf Tech | Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018
On April 4, 2019, the 15th International Conservation on Green and Energy-Efficient Building & New Technologies and Products Expo were held in Shenzhen. Landleaf Tech and Ipsos jointly released the Report on Health and Comfort Experience Evaluation Index of Indoor Living Environment 2018.Summer Qi, Managing Director of Real Estate and Retail Division, Ipsos China, was invited to attend the release ceremony and gave a wonderful interpretation of the report.
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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Corporate Sustainability: Creating and Measuring Impact
Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.