Search
-
What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world. 93% in China think their country is going in the right direction.
-
Ipsos and Rehau-Blum Working Together to Carry out Survey among China's Middle Class and Explore the Development Trend of Household Consumption Concept
On June 1, 2017, Blum together with Rehau commissioned Ipsos to launch the China Dream Home 2025 Middle Class Survey. Mr. Alick Zhou, President of Ipsos China, and Mr. Duncan Fan, Research Director, attended the signing ceremony and gave a detailed presentation on how to carry out the Survey.
-
Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
-
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
-
Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.