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Who Will Prove the Authenticity of Data?
Mr. Zhou Xiaonong, president of Ipsos China, was invited to deliver a speech titled “Who will prove the authenticity of data?” to the guests in Shanghai International Advertising Festival [Media and Intelligent Marketing Forum] in the morning of March 29, 2018; he deeply analyzed the question of how to meet the challenges of authenticity, data convergence and fragmentization of data sources by virtue of omni-channel in the digital marketing era.
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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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What Worries the World - January 2018
New global poll finds unemployment remains the main concern around the world.
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Ipsos Launches Mobile Package Solution Driven by Behavioural Science
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
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What Worries the World - November 2017
Global poll finds that unemployment continues to be the lead worry around the world. 93% in China think their country is going in the right direction.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Global Consumer Confidence Index Hits New Record High of 49.3
Overall confidence no longer growing in largest economies, global expectations index plateauing.
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The Age of the Algorithm
An algorithm is a process or set of rules followed in calculations or other problem-solving operations, especially by a computer. They are all-pervasive in the digital world.