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Distribution Channel Strategy Design
Case study – Ipsos Business Consulting was commissioned to conduct market research of the Chinese automotive maintenance and beauty market in order to provide the client with a comprehensive market entry strategy.
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Flair China 2012 - The Resolute Spirit Of The Loong
“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.