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Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
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Ipsos Launches Immuno-Oncology Mental Mapping Study
Ipsos has launched its Immuno-Oncology (I-O) Mental Mapping Study in China.
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Ipsos’ Oncology Molecular Diagnostics Portfolio Expands to China
August 2018 – Ipsos’ Healthcare Service Line has launched its syndicated Lab Mapping Study and Oncology Molecular Diagnostics (MDx) Monitor in China. Combined, these two studies will provide a comprehensive picture of the oncology biomarker testing landscape in China’s tier I and tier II cities in unprecedented detail.
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Who Will Prove the Authenticity of Data?
Mr. Zhou Xiaonong, president of Ipsos China, was invited to deliver a speech titled “Who will prove the authenticity of data?” to the guests in Shanghai International Advertising Festival [Media and Intelligent Marketing Forum] in the morning of March 29, 2018; he deeply analyzed the question of how to meet the challenges of authenticity, data convergence and fragmentization of data sources by virtue of omni-channel in the digital marketing era.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.