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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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We see with our mind, not just with our eyes
This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.