Search
-
The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
-
Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
-
Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
-
Connected Health: A roadmap to success
Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?
-
Device Agnostic: What Marketer’s Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.
-
The Future of Mobility - On the Road to Driverless Cars
At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
-
Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).