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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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The future of healthcare market access: three disruptors & three enablers
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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YouthView: Understanding risk behaviours for meningitis among young people
While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours of first symptoms.<sup>1,2</sup>
According to one study, the bacteria that can cause the disease are carried asymptomatically in the nasopharynx of up to almost one in four (24%) 19-year-olds; although for most it will not cause the disease.<sup>3</sup>