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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.