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Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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Climate change: citizens are worried but torn between a need to act and a rejection of constraints
As a key global player in the energy sector that is committed to achieving carbon neutrality by 2050, EDF presents the findings of a new, broad scope opinion study conducted by Ipsos for the second consecutive year in 30 countries, covering two-thirds of the world’s population and featuring some of the biggest CO2 emitters. EDF’s goal is to produce a yearly international status report on opinions, knowledge, expectations and levels of commitment with regard to climate change, to nurture thinking and contribute to the constructive search for solutions for the future.
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Public Opinion on the Covid-19 outbreak
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic, based on a multi-country poll.