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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Global Consumer Confidence Is Declining
Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Ipsos Update - December 2018
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Global Consumer Confidence Remains Steady at 50.3 in October
China records the highest index score since tracking began with a 79.1 score in the Investment Index.
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Economic Pulse of the World - September 2018
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
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Beyond Populism? Two Years After
Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.