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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos' Creative Excellence new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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MEDIApuls - tool for media planning and advertising analysis
At the beginning of 2004, we launched the MEDIApuls project to research media consumption (readership of print media, radio listenership) and monitor advertising in Croatian media. Over the past years, MEDIApuls has become the market standard, used by almost all relevant marketing agencies and media in Croatia.
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BRANDpuls
BRANDpuls offers a detailed market overview by analyzing the consumers’ attitude towards the brand and combines market indicators with other data: psychographics (leisure time, lifestyle, shopping…) socio-demographics and media usage. BRANDpuls includes a variety of product categories and possibility of analyzing our own and competitors' brands.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Ipsos Curation with Insight Cloud
Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.