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Mendorong Hasil Bisnis dengan Konten Menarik di Platform Digital
Dalam era digital yang dipenuhi dengan konten, empati hingga kreatifitas menjadi kunci penting dalam pemasaran. Brand perlu memahami dan merefleksikan nilai-nilai yang penting bagi audiens mereka dalam konten yang dibuat.
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Flair Indonesia 2024: Unstoppable?
Discover how in this new edition of Ipsos Flair, Indonesia 2024, Unstoppable? The momentum that has been in place for several years works as a booster and reinforces the idea that Indonesia is capable of achieving its goals, unless there is a turnaround after the elections.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Flair Indonesia 2020 - Now or Never
After the success of our first Ipsos Flair in Indonesia, made possible thanks to the great reception of our clients and the commitment of our teams, we are pleased to present the second edition, which coincides with the 70th Anniversary of the recognition of Indonesia as an independent state by the Netherlands, December 27, 1949.
Ipsos has been in Indonesia since 2008 with 130+ full-time employees. Ipsos conducts qualitative and quantitative research among the general public and specific targets (business, professional, farmers etc.). -
Flair Indonesia 2019 - Now or Never
The second edition of Indonesia Flair presents a dynamic and thriving nation that is growing in international importance.
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Instagram’s Impact on Indonesian Businesses
Peran Instagram terhadap Perkembangan Bisnis di Indonesia - With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?