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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Instagram’s Impact on Indonesian Businesses
Peran Instagram terhadap Perkembangan Bisnis di Indonesia - With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Affluent Population Increases Influence in APAC. But What About Women?
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.