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Ipsos Marketing Summit 2024 " Metamorphosis: Marketing in a Dynamic World"
In the era of digital transformation, market dynamics, and consumer behaviours are undergoing a profound evolution. To navigate these changes successfully, we invite you to an exclusive seminar featuring speakers who are all experts in their fields.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Indonesia has successfully concluded the final chapter of the Ipsos Breakfast Club Series
Ipsos Indonesia has reached the final chapter of Ipsos Breakfast Club series, INDONESIA The Always "ON" Nation, titled "Trend and Foresight: The Future of Human Values."
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
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[Webinar] One Mind Many Truths: An Ipsos APAC Webinar on Generations
Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.
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Views on ESG by Ipsos
A roundup of the latest Ipsos Views on ESG (Environmental, Social, Governance).
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82% APAC consumers agree 'I need to do more to look after my mental well-being'
Mental health is as much of a priority as physical health. Look for
ways to support both. -
85% APAC consumers agree ' I would like more control over decisions about my health'
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
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74% APAC consumers think globalisation is 'good for my country'
Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
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81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.