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Ipsos / Behaviour & Attitudes (B&A)
Ipsos, one of the world's leading market research companies, announces the acquisition of Behaviour & Attitudes (B&A), the largest Irish agency specialized in opinion and social research studies, as well as market studies.
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Strong appeal of Black Friday sales despite low levels of trust in advertised discounts
Just under 40% of consumers plan on purchasing during the upcoming sales, with those consumers expecting to spend an average of €400.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
Planogram
Measure the impact of your planogram and/or POS strategies.
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Shopper Journey
Grow sales in an omnichannel world.
Market Structure
Understand your consumers, categories and competition.
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Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.