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We found 5 results matching with your query. Refine by
  • Consumer & Shopper

    Businesses Should Embrace Data-driven Innovations to Appeal to the Market

    Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.

    1 November 2023
  • Consumer & Shopper

    AI is Revolutionizing Consumer Insights and Business Must Prepare for the Future

    Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.

    1 November 2023
  • Consumer & Shopper

    What will it take to make consumers ready for shift to electric vehicles?

    The transport sector accounts for around a quarter of energy-related CO2 emissions globally and is almost completely dependent on fossil fuels. Decarbonizing the sector has therefore been identified as one of the crucial pathways of reducing global warming within the range of 1.5 degree Celsius in line with the goals of the Paris Agreement.

    6 February 2023
  • Media & Brand Communication

    Keeping the Show on the Road

    How to adapt audience measurement methods in times of crisis.

    5 May 2020
  • Consumer & Shopper

    Brand growth in times of crisis

    Revisiting brand-building during the COVID-19 pandemic.

    8 April 2020

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