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Businesses Should Embrace Data-driven Innovations to Appeal to the Market
Kenya occupies an enviable place in Africa as a leading innovations hub. The 2019 Global Innovation Index (GII) by the World Intellectual Property Organisation (WIPO) ranking her as the most innovative country in the Sub-Saharan Africa. It is ranked 77th behind South Africa (68) and followed by Mauritius (93), globally.
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AI is Revolutionizing Consumer Insights and Business Must Prepare for the Future
Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.
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What will it take to make consumers ready for shift to electric vehicles?
The transport sector accounts for around a quarter of energy-related CO2 emissions globally and is almost completely dependent on fossil fuels. Decarbonizing the sector has therefore been identified as one of the crucial pathways of reducing global warming within the range of 1.5 degree Celsius in line with the goals of the Paris Agreement.
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Usability Tests
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.