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Kenya's Digital Advertising Landscape
In recent years, Kenya has seen a remarkable surge in digital ad spending, as businesses comprehend the significance of a robust online identity. Consequently, the domain of digital advertising in Kenya is witnessing a competitive and vibrant evolution. To keep pace with this rapid expansion and to optimize resources, Ipsos in Kenya offers modern tools such as Ipsos in Kenya Digital Statex monitoring system. This facilitates the measurement of their return on investment (ROI).
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A Disrupted Media Requires Businesses to Embrace Digital Shift and Innovations
Over the last few years, the media landscape has witnessed unprecedented disruptions fueled by the global COVID-19 pandemic and digital revolution. These two phenomena have led to significant changes in consumer behaviors and shifts in business models.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.