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Brands cannot ignore AI as it continues to revolutionize market research
Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software has developed in all technical gadgets, and we are beginning to see how it is revolutionizing market research, resulting in faster, cheaper, and better results.
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The Metaverse: What it is now, the future and how businesses can become part of it
World’s leading tech big wigs are already clear about the world and the metaverse. Satya Nadella, CEO of Microsoft, tweeted, “the metaverse is here, and it’s not only transforming how we see the world but how we participate in it- from the factory floor to the meeting room.” Mark Zuckerberg of Facebook even changed the name of his entire company to be about this thing called the metaverse.
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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Advisory Services
We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.