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What Next for Brands as Global Economy Slows Down
The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.
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Customer Experience a Key Catalyst for Consumer and Brand Growth
The first week of October is always that time of the year when businesses celebrate the importance of customer service and the people who serve and support customers. Every year, we have seen businesses trying to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients. They also use the period as an opportunity to endear themselves to customers as well.
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Inclusive research offers more business opportunities by amplifying marginalized voices
The climate crisis - the story of our time- and the COVID-19 pandemic are two global challenges that have indisputably shaped how consumers, investors, employees, and many other stakeholders view and interact with brands. Corporate governance issues such as workforce diversity and inclusion, executives’ pay among others have also not lost their place when it comes to consumer and investors consciousness.
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Ensuring efficient data collection
Ipsos thrives on research, execution, and delivery, including research design consultancy, questionnaire programming, translation, sampling, field coordination, data-processing, coding, and visualisation, according to Nicholas Parsamakis who is the chief executive of Total Operations Africa, a division of Ipsos.
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Positioning Premium Brands to Thrive Even in Times of Crisis
COVID-19 impacted individuals, businesses, and economies across the globe. The manufacturing industry is no exception. However, recent studies have shown the pandemic hasn’t broken the pre-existing trend of prosperity for premium brands in both developed and developing markets - it has even increased though there are some geographical differences.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Big Innovations Need Bigger Data
“Necessity is the mother of invention” is a famous proverb often used to explain situations where new inventions and innovations have developed out of the need to find solutions to new and challenging realities.
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We Must Invest In Our Planet To Protect Our Lives and Livelihoods
The facts are very clear. Global temperatures are rising due to greenhouse gas emissions originating from human activity. Warmer temperatures over time are changing weather patterns and disrupting the usual balance of nature. This climate change poses many risks to human beings and all other forms of life on Earth.
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Online Communities Are Key For Brands Looking For Deeper Insights About Real People
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories. InnoTest
Measure the success of new products in a competitive context.