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Ipsos Health Service Report 2024
New Zealanders concerned about resourcing in the healthcare system; mental health remains the number one health issue
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Energy deficiency in Africa and the rise of solar solutions
Africa's energy landscape is characterized by significant deficiencies, with vast disparities in electricity access across the continent. Available data paints a comprehensive picture of the energy situation and the growing role of solar solutions. Grid connectivity rates vary dramatically across African countries, ranging from as low as 2% in South Sudan to 100% in countries like Morocco and Libya.
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AI is Revolutionizing Consumer Insights and Business Must Prepare for the Future
Artificial Intelligence (AI) is changing how organizations do business, no matter what industry they’re in. The new technology is disrupting traditional business processes, causing a digital transformation, reducing waste, and cutting overhead costs.
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Ipsos Update – October 2023
Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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What worries the world - August 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Online Communities Are Key For Brands Looking For Deeper Insights About Real People
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories. -
Top 100 Most Loved Brands by Women in Kenya, 2022
Over the last 1 year, women in Kenya became less worried about getting very sick, not being able to put food on the table and not achieving their goals in life in line with the eased restrictions of the COVID 19 pandemic. Getting very sick is the second biggest fear for women in Kenya, behind losing their family.
Domestic abuse and sexual abuse/violence are still a major issue and are more called out by women in Kenya, versus the previous wave. Barriers to ease of doing work are less expressed in this wave, in line with economic recovery. Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.