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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.