[PRESS RELEASE] - Education Monitor
In Malaysian society, college and university degrees hold immense value and are considered a crucial factor in determining one's success. 4 out of 10 Malaysians acknowledge improvements in the quality of education, while majority believe that schools have sufficient resources and facilities.
[PRESS RELEASE] - What Worries Malaysia
We are in the new normal in the post-GE15 period, characterized by the post-pandemic economic recovery. The top three issues concerning Malaysians – namely political/financial corruption, inflation, and unemployment – have stabilized at their constant levels since January 2023. Despite government attempts to rein in inflation, it remains persistent as the second most worrying concern in Malaysia every month since June 2022. Consumer purchase intentions for household and big-ticket items have been on a downward trend since the beginning of 2023. Nonetheless, Malaysians continue to stay optimistic about their country's direction.
[PRESS RELEASE] - Malaysian Attitudes Towards Equality
Nearly half of Malaysians believe they live in a meritocratic society, where success depends on individual ability and efforts. This contrasts with an opposing view, held by a quarter of the population, who believe that external factors beyond individual control condition success.
The Power of Barbiecore and Why It Matters
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative. During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before. Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
[PRESS RELEASE] - Malaysian Opinion and Expectations on Artificial Intelligence
Malaysians, like other countries in Asia, have a positive attitude towards Artificial Intelligence (AI) and associated products and services. A younger population with the ability to adapt to the latest technology and the role technology plays in improving the quality of life in developing countries might be contributing to this outlook.