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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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#ShopperHacks with Ron Fernandez
Introducing a new series #ShopperHacks, and Ron Fernandez, Regional Director for Shopper in Asia Pacific.
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Omni-Channel Shoppers: An Emerging Retail Reality
Retail marketing is changing. Today, success means connecting with your most important customer. With whatever device consumers are using today, how do we effectively reach this group of shoppers?