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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Unleash the magic of your advertising
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity.
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Motivation and engagement in online research communities
Motivation and engagement in online research communities
A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights. -
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss from Ipsos Loyalty UK explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Financial Services in a Digital Age in South East Asia
Ipsos 2019 SEA Syndicated Research Series. The first of Ipsos SEA syndicated reports, Financial Services in a Digital Age caters to the rapid evolution that is taking place in the personal payment space across 6 South East Asian markets.