Search
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
-
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss from Ipsos Loyalty UK explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
-
In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
-
“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?